3 Tips For Offline Marketing: Enhance Your Business!

There are broadly three offline ways to grab someone's attention. It may be a vendor you are trying to impress. It may be an affiliate you are trying to promote and get them on board. Or thank someone because you want to build a relationship with them. I have tried it for all of them. There are three quick tips I wish to share with you. Tip1 - Avoid sending letters in boring United Postal Service envelopes: If it is important enough send a FedEx envelope it gets opened far quicker gets a lot more attention. Why? Beats me. But if I have a bunch of mail and a FedEx envelope is sitting there, I open the FedEx envelope. It cost a little bit more money but it carries more impact. Tip2 - Why don't people use postcards anymore: It's really cheap, for 75 cents a card they'll produce it and mail it for you at random time. You have a launch coming up? You got something you need from people. Put it on a postcard its cheap it's effective and people don't get as many anymore. It's better than email because we get emails all the time. Tip3 - Gift People: When someone does something good for you, acknowledge it. It helps you build that relationship with them more. I just did that recently, I was in India. This is a true story. Somebody took a whole week out of their very busy schedule to take me around and introduce me to some amazing people. One of whom I am the biggest fan of and I have been trying to contact for a year. He took me right into his home to meet with him. It was one of the coolest things ever but the bigger part of it wasn't that he made that connection. It was that for that week he took all his time and just dedicated it to me. During that week I heard him say over and over again that he wanted an iPad. So when I came back to the US, I bought him an iPad and I sent it to him as a thank you. I was just around five or six hundred bucks. Now that relationship is that much stronger and he knows how much I appreciate the things he did for me. So in the future we both can work for a better tomorrow and we build a relationship of trust & appreciation. So buy gifts do what you need to do. It's not bribing, it's showing appreciation. Using offline stuff and thank you email is not enough. You want to be remembered do something different. My tip for the day use it. I bet you'll get a lot out of it. This doesn't have to rob your bank initially - just use it on KEY people to help your business grow. Believe it or not, it's the MOST important when you're just starting!

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